The Business of Authority

Positioning vs. Branding

Episode Summary

Do you know the difference between branding and positioning?

Episode Notes

Do you know the difference between branding and positioning?

Talking Points

• Understanding branding
• Stories, actions, and visuals
• Narrow or broad focus
• Positioning as a first step
• Not being limited by your existing skills
• Learning new skills
• When branding becomes critical
• Being intentional about your branding
• Telling your story your own way
• Personal brands
• Figuring out which stories and visuals will advance your brand with your audience
• Consistency in branding
• The importance of the mark
• Defining what makes your projects great or terrible
• The value of stories

Quotable Quotes

“To me the brand is what people say about you behind your back.” –JS

“Literally everything that you do telegraphs a message to the people who are watching.” –RM

“You can build authority without having had 25 years doing one thing.” –RM

“If you keep at it, they get imbued with meaning, and it becomes meaningful to other people too, and before you know it, you’re leading a movement.” –JS