How to make a living while you’re making a difference.
A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
The pros and cons of working solo vs building a firm.
Some thoughts on how to attract your true fans.
The pros, cons, ins, and outs of writing for your audience every day.
The more you know about your ideal clients, the easier it will be to attract them.
Just how easy (or hard) do you make it for you customers to work with you?
Finding the threads in your own material.
How to package your expertise in ways that will increase your impact and revenue.
How and why to establish a POV for your brand.
Publicity advice (and war stories) from PR strategist Ramona Russell.
Who can you help today?
Using your marketing to filter out bad fit clients and customers.
Are you being frugal or are you afraid?
What you need to do BEFORE you start writing a book.
Which ideas you should validate, which you shouldn't, and how to do it if you're going to.
Twitter expert Madalyn Sklar explains how to build a community around your big idea.
Having "clients for life" isn't always a good idea.
Is the notion of retirement dead?
How to stop trading time for money.
Different ways to think about monetizing your expertise.
Guest Blair Enns gives us a look behind the scenes of creating his new book Pricing Creativity.
How to decide what your website for and how much should you spend on it.
Speaking truth that is consistent with who you are.
Strategy and tactics to promote your personal brand.
How to find the overlap between your expertise and what your client needs so you can operate in your genius zone.
It's counterintuitive but true: focusing on a narrow market segment is great for business.
We unpack the concept of a big idea, share some examples, and suggest how to start to define one for yourself.
Structuring your business around a big idea