The Business of Authority

Choosing An Unconventional Niche

Episode Summary

Do you have an unconventional niche?

Episode Notes

Do you have an unconventional niche?

Talking Points

Quotable Quotes

“Best practices only get you so far.” –JS

“The easiest way to solve problems is to focus on some aspect of who you’re serving and figure out how your expertise can tackle that problem.” –RM

“It’s like hope is not a strategy—luck is not a strategy either.” –RM

“If you want things to be better, well, better is a change. You have to change something if you want things to be better.” –JS

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