The more you know about your ideal clients, the easier it will be to attract them.
On this week's TBOA, Rochelle and I talk about client avatars: what is it, how to create one, and why you should care.
- What exactly is a client avatar?
- Questions to ask yourself to uncover your client avatar
- Deciding how many client avatars you should have
- How to make ideal clients more receptive to your message
- The value of sharing stories of transformation
—JS & RM