The Business of Authority

Why Your Pitches Aren’t Landing

Episode Summary

You may not be pitching clients anymore, but STILL want to snag a podcast guest interview, connect on LinkedIn or speak at a conference.

Episode Notes

How to get clear on what your “target” wants most—and why it matters.

Why you want to answer your reader’s WIIFM (what’s in it for me) question right up front.

How to “punch above your weight” to connect with household-name-type people.

The value of being genuine and coming from a helpful place.

Crafting your pitch so that the reader can make a quick Yes/No call.

LINKS:

The Introduction Game

Rochelle | Email List | Soloist Women | LinkedIn | Twitter | Instagram

Jonathan | Daily List | Ditcherville | LinkedIn | Twitter