The Business of Authority

Social Media In Captivity

Episode Summary

Many of us—and of course our audiences—are spending more time on social media right now. We take a deep dive into what’s different and how to be a savvy user of social media for your work.

Episode Notes



“If that’s where the people are…then I’m going to go flap my jaw there.”—JS 

“It’s about empathy—putting yourself in the heads of your clients right now…and then adopting that tone out on social media”—RM 

“Every single thing I post…I always think: what’s in it for the reader? How am I going to not waste their time?”—JS 

“People are going to remember this time. They might not remember exactly what we did, but they’ll remember if we were there or just slithered away.”—RM 


Social Media Playbook