The Business of Authority

Marketing Productively

Episode Summary

You know you have to market your business, but how do you do it productively?

Episode Notes

Talking Points

• The importance of marketing yourself
• Having a strategy for your marketing tactics
• Why you have feast and famine cycles
• Target markets
• Being specific in your marketing
• Distribution
• Building marketing into your routine
• Picking a marketing method that has the least friction for your personality and skills
• Amplifying your message with social media
• Using social media in a way that fits your brand and style
• Avoiding getting sucked in by social media
• Why a rut is a good sign
• How your body of work can add up
• How you can leverage content that you’ve already created
• Marketing as a form of teaching
• How to form a marketing habit

Quotable Quotes

“If you’re running a business, you need to be marketing, full stop.” –JS

“Until you get really specific, those doors are closed.” –RM

“You may spend – especially when you first start something – as much time distributing, or even more, as you do creating the content.” –RM

“I really want everyone to have a daily habit around marketing their business.” –JS