The Business of Authority

How To Pivot

Episode Summary

Do you know how to pivot?

Episode Notes

Do you know how to pivot?

Talking Points

• Taking a new direction while keeping your core business running well
• Taking a half-pivot
• Tying a new idea with a different message into your core business
• Getting people on your side
• Helping people
• Having confidence in your idea
• Marketing your new idea without losing current clients
• What clients do notice and what they don’t notice

Quotable Quotes

“You don’t want to be locked into your own success. You want to be able to go out and do something different.” –RM

“All you need is like a magnifying glass, focus your energy, and boom! It’s on fire.” –JS

“If you’re helping people, you will make money. It’s like a law, almost.” –JS

“If you’re worried about changing your website without confusing your current clients, remember that unless you’ve got a membership site, your clients aren’t visiting your website.” –RM