The Business of Authority

Getting Better Clients

Episode Summary

How can you get better clients?

Episode Notes

How can you get better clients?

Talking Points

• Getting clients who will trust you more and pay you more
• What can happen when you take on a bad client
• Improving your client base as you go
• Narrowing your niche
• How taking on clients outside of your niche may affect your business
• How your point of view and messaging informs which clients you attract
• Being responsive to how your target reacts to your message
• Make a list of dream clients
• Draw boundaries of who you won’t work for
• Figure out the best way to get your message out
• Imposter syndrome
• Asking business outcome questions
• Defining better clients
• Not playing small ball
• Strategizing
• Knowing what to say no to
• Looking at what people you admire are doing
• Knowing what it is that you do best

Quotable Quotes

“Every client you take on, you want it to be better than the last one.” –JS

“Each one will teach you something that you didn’t know before about how to attract that client.” –RM

“Courage is acting even though you feel the fear.” –JS

“We have to have this headspace that says we’re not going to play small ball. This is the major leagues.” –RM