The Business of Authority

Experimenting for Fun + Profit

Episode Summary

Rochelle interviews Jonathan about his recent experiment with Amazon

Episode Notes

When to shake things up by trying an experiment in your business.

Why it’s worth challenging your own perceptions and/or the norms of a popular platform.

Creating your own “book central” to capture everything you need to help with marketing and sales of your product in one place.

One surprising outcome of this experiment (and why it will keep leveraging itself indefinitely).

How starting with a niche book can expand your audience well beyond your intended target.