The Business of Authority

Writing A Kick-Ass Bio

Episode Summary

Writing a good bio is harder than it sounds.

Episode Notes

You’ve probably got at least a half-dozen bios (or maybe wish that’s ALL you had): your website ABOUT page, article bios/bylines, industry association profiles, speaking bio, media bio, LinkedIn profile, Twitter, Instagram, Facebook, even your email signature…

What constitutes a truly kick-ass bio? How far should you go in adding personality and sizzle to yours? And the big question: first person or third?

This week we dig down into what makes your bio(s) compelling and irresistible to the right audience.

Talking Points


Your Bio Needs A Makeover If...

When Your Bio Needs A Makeover

Quotable Quotes