The Business of Authority

Should You Start A Podcast?

Episode Summary

Is podcasting the right path for you?

Episode Notes

Is podcasting the right path for you?

Talking Points

It helps to have a focus and a clear audience
How podcasting and writing a book can go together
How the interview format can be helpful for podcasters
Podcasting as an income stream
Complications of ads and sponsorships
Podcasting as a way to build a network
Things you need to get started in podcasting
How to record voices on separate tracks
Podcast editing tips and strategies
Podcast hosting options
Three phases of podcasting
The importance of promoting your podcast
How social media can help with podcast promotion
Podcasting analytics

Quotable Quotes

“You don’t get speaker’s block when you’re talking to someone.” –JS

“Really what you’re doing is listening to your guest – you’ve got your standard set of questions and you’re listening to where your guest goes with it. And you follow them.” –RM

“Just as a listener...that sponsorship feel can be really negative.” –RM