You’ve probably got at least a half-dozen bios (or maybe wish that’s ALL you had): your website ABOUT page, article bios/bylines, industry association profiles, speaking bio, media bio, LinkedIn profile, Twitter, Instagram, Facebook, even your email signature…
What constitutes a truly kick-ass bio? How far should you go in adding personality and sizzle to yours? And the big question: first person or third?
This week we dig down into what makes your bio(s) compelling and irresistible to the right audience.
- What types of bios do I need?
- How personal should my bio be?
- What is the difference between a press page and an about page?
- Should my bio be written in the first person or third?
- What should my social media bios include?
- How can I experiment with different versions of my bio?
"Write your bio like you talk.” JS
"When you talk in the first person, you have to own every single thing you say."—RM
"First person is not only good because it helps you relate to people more quickly, but it also forces you to be authentic."—RM
"You can’t beat on your chest saying how wonderful you are, you have to lead them to it with breadcrumbs."—RM
"You can experiment with email signatures easily—you can change it depending on who you’re sending it to and no one else can really see it."—JS
"Another great place to experiment is an in-person networking event where you can just tweak the language to see what clicks with people."—JS
"Your bio is the connective tissue to your audience.” RM
"Getting your headline really punchy is worth putting some effort into.” JS