Just how easy (or hard) do you make it for you customers to work with you?
On this week's TBOA, Rochelle and I talk about just how easy you should make it for clients to work with you.
- Putting up hurdles for clients can be a good idea, but only if they're intentional
- The types of product sales that should be frictionless, and the ones that shouldn't
- When to require that clients jump through hoops
- How to know when your marketing and sales processes are attracting the wrong kind of people
- What to do when money and trust are not enough to get a client to make a change
- What if your clients have a problem that they're embarrassed to ask for help with?
- "I'd rather put needles in my eyes than learn Asana."—RM
- "The teacher tells you what to do, and you do it or you can leave."—JS
- "If you let clients push you around in the sales process, don't be surprised when the push you around during the project."—JS
- "You don't get 'speakers block' when you're talking to someone you know well."—JS
- "Once it's on your website, you tend to forget about it."—RM
—JS & RM